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What did Debenhams do wrong?

Last week saw yet another established high street chain store file for administration.

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Shares in Debenhams had fallen from 90p, 4 years ago, to 2p at the end of last week when they were suspended from trading. Shareholders such as Mike Ashley, face a total loss.

Where did Debenhams go wrong? What does the future hold for the company and how will this impact the wider high street?

Professor Chris Brooks shares his thoughts in his latest Leading Insight article for Henley Business School. Read the full piece here.

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Published 15 April 2019

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