How do retail investors make financial decisions?

£0.5m research grant awarded to Henley Business School to investigate the effects of cognitive and emotional bias on retail investment choices.

The question of how retail investors make investment decisions will be closely examined by Professors Chris Brooks from the ICMA Centre and Carola Hillenbrand from Marketing and Reputation at Henley Business School, thanks to a grant of approximately £0.5million from the Economic and Social Research Council (ESRC).

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