A world famous entrepreneur is facing a group of hostile investors. They want to know when the next product is coming out and ultimately when they can expect a return on their investment. How long can they continue to burn money?

The entrepreneur laughs in their face as they dare to question him on such trivialities. He is a genius and a visionary - he should not have to engage with this mundane questioning.

But who are we describing? Tony Stark aka Iron Man or Elon Musk?

Read the full story on the Henley Business School website. Find out more about Professor Adrian Bell’s research.

View Profile Find out more about Professor Chris Brooks’ research.

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